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Kevin Hogan The Science of Influence. How to Get Anyone Say Yes in 8 Minutes or Less!


Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a «no» into a «yes.» Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say «no» to you and learn how to turn that «no» into a «yes» from that moment on.

1272.02 RUR

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Kevin Hogan The Secret Language of Business. How to Read Anyone in 3 Seconds or Less


The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You’ll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you’re in, this is a valuable guide to achieving more in life and business.

1910.16 RUR

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Douglas Ubelaker H. The Global Practice of Forensic Science


The Global Practice of Forensic Science presents histories, issues, patterns, and diversity in the applications of international forensic science. Written by 64 experienced and internationally recognized forensic scientists, the volume documents the practice of forensic science in 28 countries from Africa, the Americas, Asia, Australia and Europe. Each country’s chapter explores factors of political history, academic linkages, the influence of individual cases, facility development, types of cases examined, integration within forensic science, recruitment, training, funding, certification, accreditation, quality control, technology, disaster preparedness, legal issues, research and future directions. Aimed at all scholars interested in international forensic science, the volume provides detail on the diverse fields within forensic science and their applications around the world.

10043.55 RUR

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Thomas Michaud Innovation, Between Science and Fiction


Fantasy and science fiction are both involved in the process of innovation in techno-scientific societies. Long regarded as a hindrance to rationality, and to science, science fiction has become the object of praise in recent decades. Innovative organizations use science fiction to stimulate the creativity of their teams, and more and more entrepreneurs are using its influence to develop innovation. Scientific practice relies in part on an imaginary dimension. The mapping of the technical imagination of science fiction has become an important strategic issue, as has its patentability. The conquest of space, the construction of cyberspace and virtual reality, biotechnologies and nanotechnologies are all at the center of futuristic fictions that participate in scientific speeches and discoveries.

9372.7 RUR

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Yamini Naidu Power Play. Game Changing Influence Strategies For Leaders


Discover the secrets of influence, impact and transformational leadership Power Play is the powerful and practical 21st century guide to mega-impact and influence, providing business leaders with explosive influence strategies to move people into action and results. Influence, like gravity, pulls success into your orbit and gives you the power to make real changes in your relationships, your organisation and the world. This book explores the different types of power and you will learn when to coerce, when to collaborate and when to connect. You'll delve into areas of influence that you may not have considered, including the power of message, context, empathy, humour, positioning, love and more. This book identifies the strengths and weaknesses of each of these influence tools and offers practical tips so you can create a seismic shift in your influence while maintaining authenticity and integrity. Influence is the key factor that allows you to build powerful relationships that facilitate more effective leadership. It can mean the difference between achieving results and falling short, keeping clients or losing them, winning that pitch or blowing it. This book shows you how to amplify your influence and turbo charge your impact in every area. Understand the different types of power Discover new tools of influence and the art of power play Explore influence strategies with impact and integrity Become a power player and deliver results Influence is a science, and it's the key to your personal and professional success. Power Play helps you build a bottomless supply, and wield it with authenticity, compassion and integrity.

1211.45 RUR

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Peter Adler H. Insect Biodiversity. Science and Society, Volume 1


Volume One of the thoroughly revised and updated guide to the study of biodiversity in insects The second edition of Insect Biodiversity: Science and Society brings together in one comprehensive text contributions from leading scientific experts to assess the influence insects have on humankind and the earth’s fragile ecosystems. Revised and updated, this new edition includes information on the number of substantial changes to entomology and the study of biodiversity. It includes current research on insect groups, classification, regional diversity, and a wide range of concepts and developing methodologies. The authors examine why insect biodiversity matters and how the rapid evolution of insects is affecting us all. This book explores the wide variety of insect species and their evolutionary relationships. Case studies offer assessments on how insect biodiversity can help meet the needs of a rapidly expanding human population, and also examine the consequences that an increased loss of insect species will have on the world. This important text: Explores the rapidly increasing influence on systematics of genomics and next-generation sequencing Includes developments in the use of DNA barcoding in insect systematics and in the broader study of insect biodiversity, including the detection of cryptic species Discusses the advances in information science that influence the increased capability to gather, manipulate, and analyze biodiversity information Comprises scholarly contributions from leading scientists in the field Insect Biodiversity: Science and Society highlights the rapid growth of insect biodiversity research and includes an expanded treatment of the topic that addresses the major insect groups, the zoogeographic regions of biodiversity, and the scope of systematics approaches for handling biodiversity data.

8997.79 RUR

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Mark Largent A. A Companion to the History of American Science


A Companion to the History of American Science offers a collection of essays that give an authoritative overview of the most recent scholarship on the history of American science. Covers topics including astronomy, agriculture, chemistry, eugenics, Big Science, military technology, and more Features contributions by the most accomplished scholars in the field of science history Covers pivotal events in U.S. history that shaped the development of science and science policy such as WWII, the Cold War, and the Women’s Rights movement

15367.66 RUR

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Charles Spence The Perfect Meal. Multisensory Science of Food and Dining


The authors of The Perfect Meal examine all of the elements that contribute to the diner?s experience of a meal (primarily at a restaurant) and investigate how each of the diner?s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner?s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner?s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

3145.81 RUR

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Bernard Lightman A Companion to the History of Science


The Wiley Blackwell Companion to the History of Science is a single volume companion that discusses the history of science as it is done today, providing a survey of the debates and issues that dominate current scholarly discussion, with contributions from leading international scholars. Provides a single-volume overview of current scholarship in the history of science edited by one of the leading figures in the field Features forty essays by leading international scholars providing an overview of the key debates and developments in the history of science Reflects the shift towards deeper historical contextualization within the field Helps communicate and integrate perspectives from the history of science with other areas of historical inquiry Includes discussion of non-Western themes which are integrated throughout the chapters Divided into four sections based on key analytic categories that reflect new approaches in the field

14622.12 RUR

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Anderson Kevin J. Mammoth Book of Nebula Awards SF


This is the very best short SF fiction of any given year as recommended and nominated by the members of the Science Fiction and Fantasy Writers of America: the best novella, novelette and short story. Here you will find the cream of the crop of science fiction and fantasy - startling ideas, the intricate construction of new worlds and mind-bending experimental writing. This anthology includes not only the Nebula Award-winning works in each short-form category, but also all the nominees in the novelette and short story categories. Here you will find colourful fantasy, outstanding speculative fiction, steampunk, edgy writing on the fringes of the mainstream and uncompromisingly hard SF in stories set in the distant past, an off-kilter present day, the far future or sometimes in between.

534 RUR

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Claire Belcher M. Fire Phenomena and the Earth System. An Interdisciplinary Guide to Science


Fire plays a key role in Earth system processes. Wildfires influence the carbon cycle and the nutrient balance of our planet, and may even play a role in regulating the oxygen content of our atmosphere. The evolutionary history of plants has been intimately tied to fire and this in part explains the distribution of our ecosystems and their ability to withstand the effects of natural fires today. Fire Phenomena and the Earth System brings together the various subdisciplines within fire science to provide a synthesis of our understanding of the role of wildfire in the Earth system. The book shows how knowledge of fire phenomena and the nature of combustion of natural fuels can be used to understand modern wildfires, interpret fire events in the geological record and to understand the role of fire in a variety of Earth system processes. By bringing together chapters written by leading international researchers from a range of geological, environmental, chemical and engineering disciplines, the book will stimulate the exchange of ideas and knowledge across these subject areas. Fire Phenomena and the Earth System provides a truly interdisciplinary guide that can inform us about Earth’s past, present and beyond. Readership: Advanced students and researchers across a wide range of earth, environmental and life sciences, including biogeochemistry, paleoclimatology, atmospheric science, palaeontology and paleoecology, combustion science, ecology and forestry.

10264.86 RUR

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Kern Kevin F. Ohio. A History of the Buckeye State


Ohio: A History of the Buckeye State explores the breadth of Ohio’s past, tracing the course of history from its earliest geological periods to the present day in an accessible, single-volume format. Features the most up-to-date research on Ohio, drawing on material in the disciplines of history, archaeology, and political science Includes thematic chapters focusing on major social, economic, and political trends Amply illustrated with maps, drawings, and photographs Receipient of the Ohio Geneological Society's Henry Howe Award in 2014

10264.86 RUR

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Fisher Richard Ecology and Management of Forest Soils


Forest soils are the foundation of the entire forest ecosystem and complex, long-term interactions between trees, soil animals, and the microbial community shape soils in was that are very distinct from agricultural soils. The composition, structure, and processes in forest soils at any given time reflect current conditions, as well as the legacies of decades (and even millennia) of interactions that shape each forest soil. Reciprocal interactions are fundamental; vegetation alters soil physical properties, which influence soil biology and chemistry, which in turn influence the growth and success of plants. These dynamic systems may be strongly influenced by intentional and unintentional management, ranging from fire to fertilization. Sustaining the long-term fertility of forest soils depends on insights about a diverse array of soil features and changes over space and time. Since the third edition of this successful book many new interests in forest soils and their management have arisen, including the role of forest soils in sequestering carbon, and how management influences rates of carbon accumulation. This edition also expands the consideration of how soils are sampled and characterized, and how tree species differ in their influence on soil development. Clearly structured throughout, the book opens with the origins of forest soil science and ends with the application of soil science principles to land management. This new edition provides: A completely revised and updated Fourth Edition of this classic textbook in the field A coherent overview of the major issues surrounding the ecology and management of forest soils Global in scope with coverage of soil types ranging from the tropical rainforest soils of Latin America to the boreal forest soils of Siberia New chapters on Management: Carbon sequestration; Evidence-based approaches and applications of geostatistics, GIS and taxonomies A clear overview of each topic, informative examples/case studies, and an overall context for helping readers think clearly about forest soils An introduction to the literature of forest soil science and to the philosophy of forest soil science research This coherent overview of the major issues surrounding the ecology and management of forest soils will be particularly useful to students taking courses in soil science, forestry, agronomy, ecology, natural resource management, environmental management and conservation, as well as professionals in forestry dealing with the productivity of forests and functioning of watersheds.

12640.45 RUR

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Connie Dieken Become the Real Deal. The Proven Path to Influence and Executive Presence


Become the real deal and you’ll become the leader you’re meant to be. If you want to make change in your organization and in your world, and advance your own career, you need to become a person who can effectively influence others to take action. When looking to bring about organizational change of any kind, the main skill required is influence. Nothing will help your cause more than being able to effectively influence others to take action. Become the Real Deal presents a modern and practical approach to leadership that yields unlimited dividends for leaders at all levels. Author Connie Dieken calls these dividends your Return on Influence® (ROI). You’ll discover your own Centers of Influence through a series of visual dashboards and learn how to capitalize on these Centers of Influence to become the powerful, purposeful authority you’re meant to be. Readers will learn how to override personal influence-killing tendencies, such as narcissism, anxiety, long-windedness, silence, social façades, and invisibility. Connie Diekenis the country’s foremost Fortune 500 communication coachan executive coach to the world’s top brands, an Emmy award winning former TV news anchor, reporter, and inductee of the Radio/Television Broadcasters Hall of Fame. For anyone seeking to be the “real deal,” this book uncovers the strengths and skills you need to gain influence and lead your organization to success.

1402.73 RUR

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Chris Helder The Ultimate Book of Influence. 10 Tools Persuasion to Connect, Communicate, and Win in Business


Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

1722.59 RUR

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Michael Carroll Clinical Reproductive Science


The comprehensive and authoritative guide to clinical reproductive science The field of clinical reproductive science continues to evolve; this important resource offers the basics of reproductive biology as well as the most recent advance in clinical embryology. The author – a noted expert in the field – focuses on the discipline and covers all aspects of this field. The text explores causes of male and female infertility and includes information on patient consultation and assessment, gamete retrieval and preparation, embryo culture, embryo transfer and cryopreservation. Comprehensive in scope, the text contains an introduction to the field of clinical reproductive science and a review of assisted reproductive technology. The author includes information on a wide range of topics such as gonadal development, the regulation of meiotic cell cycle, the biology of sperm and spermatogenesis, in vitro culture, embryo transfer techniques, fundamentals of fertilisation, oocyte activation and much more. This important resource: Offers an accessible guide to the most current research and techniques to the science of clinical reproduction Covers the fundamental elements of reproductive science Includes information on male and the female reproductive basics – everything from sexual differentiation to foetal development and parturition Explores the long-term health of children conceived through IVF Contains the newest developments in assisted reproductive technology Clinical Reproductive Science is a valuable reference written for professionals in academia, research and clinical professionals working in the field of reproductive science, clinical embryology and reproductive medicine.

6066.7 RUR

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Bae-Gyoon Park Locating Neoliberalism in East Asia. Neoliberalizing Spaces Developmental States


Locating Neoliberalism in East Asia: Neoliberalizing Spaces in Developmental States examines the influence of neo-liberal ideologies on urban and regional policies and practices in several Asian Pacific nations. Represents one of the few studies of neoliberal changes in East Asia, one of the most important topics in social science research over the past two decades Considers the Asian perspective by focusing on readings from Asian experts Pays special attention to the ‘spatial' dimension of the East Asian neoliberalization Examines the influence of neo-liberal ideologies on urban and regional policies and practices in several Asian Pacific nations Explores the evolving relationship between the two political economies

6969.59 RUR

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Robert Heath Seducing the Subconscious. The Psychology of Emotional Influence in Advertising


Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

2139.84 RUR

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Friedel Weinert Copernicus, Darwin and Freud. Revolutions in the History Philosophy of Science


Using Copernicanism, Darwinism, and Freudianism as examples of scientific traditions, Copernicus, Darwin and Freud takes a philosophical look at these three revolutions in thought to illustrate the connections between science and philosophy. Shows how these revolutions in thought lead to philosophical consequences Provides extended case studies of Copernicanism, Darwinism, and Freudianism Integrates the history of science and the philosophy of science like no other text Covers both the philosophy of natural and social science in one volume

2139.84 RUR

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J. Stump B. Science and Christianity. An Introduction to the Issues


Science and Christianity is an accessible, engaging introduction to topics at the intersection of science and Christian theology. A philosophically orientated treatment that introduces the relationship of science to Christianity and explores to what extent the findings of science affect traditional Christian theology Addresses important theological topics in light of contemporary science, including divine action, the problem of natural evil, and eschatology Historically oriented chapters and chapters covering methodological principles for both science and theology provide the reader with a strong foundational understanding of the issues Includes feature boxes highlighting quotations, biographies of major scientists and theologians, key terms, and other helpful information Issues are presented as fairly and objectively as possible, with strengths and weaknesses of particular interpretations fully discussed

7119.69 RUR

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Georgi Hristov Influence of asymmetrical military confrontation on market structure. From the Behavioral point of view by Semiotic approach


In this work I look how the conflicts influence on the market structure and its peculiar communication. At the same time is appraised the semiotic substance and power of the signs for the interpretation of a coercive changing economic reality. In the specific aspects of examination are included typical moments of military confrontation in Ukraine and in the territories, where Islamic State has activity. Some observations of the wars in ex-Yugoslavia from the 90s are also included.

61 RUR

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Lester Barry M. Nurturing Children and Families. Building on the Legacy of T. Berry Brazelton


This volume celebrates the work and influence of T. Berry Brazelton, one of the world's foremost pediatricians, by bringing together contributions from researchers and clinicians whose own pioneering work has been inspired by Brazelton's foundations in the field of child development. Includes contributions from experts influenced by the work of Brazelton from a wide range of fields, including pediatrics, psychology, nursing, early childhood education, occupational therapy, and public policy Provides an overview of the field of child development, from the explosion of infant research in the 1960s to contemporary studies Outlines the achievements and influence of T. Berry Brazelton, one of the world's foremost pediatricians, and his lasting influence in continuing research, practice, and public policy

4364.19 RUR

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Emmanuel Afoakwa Ohene Chocolate Science and Technology


This book provides an overview of the science and technology of chocolate manufacture from cocoa production, through the manufacturing processes, to the sensory, nutrition and health aspects of chocolate consumption. It covers cocoa cultivation and production with special attention paid to cocoa bean composition, genotypic variations in the bean, post-harvest pre-treatments, fermentation and drying processes, and the biochemical basis of these operations. The scientific principles behind industrial chocolate manufacture are outlined with detailed explanations of the various stages of chocolate manufacturing including mixing, refining, conching and tempering. Other topics covered include the chemistry of flavour formation and development during cocoa processing and chocolate manufacture; volatile flavour compounds and their characteristics and identification; sensory descriptions and character; and flavour release and perception in chocolate. The nutritional and health benefits of cocoa and chocolate consumption are also addressed. There is a focus throughout on those factors that influence the flavour and quality characteristics of the finished chocolate and that provide scope for process optimization and improvement. The book is designed to be a desk reference for all those engaged in the business of making and using chocolate worldwide; confectionery and chocolate scientists in industry and academia; students and practising food scientists and technologists; nutritionists and other health professionals; and libraries of institutions where food science is studied and researched. an overview of the science behind chocolate manufacture covers the whole process from cocoa production, through manufacturing, to the nutrition and health aspects of chocolate consumption focuses on factors that influence chocolate flavour and quality, and that provide scope for process optimization and improvement.

19384.06 RUR

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Murray Shukyn GED Science For Dummies


Passing the GED Science Test has never been easier Does the thought of taking the GED Science Test make you sweat? Fear not! With the help of GED Science Test For Dummies, you'll get up to speed on the new structure and computer-based format of the GED and gain the confidence and know-how to pass the Science Test like a pro. Packed with helpful guidance and instruction, this hands-on test-prep guide covers the concepts covered onthe GED Science Test and gives you ample practice opportunities to assess your understanding of Life Science, Physical Science, and Earth and Space Science. Designed to test your understanding of the fundamentals of science reasoning and the ability to apply those fundamentals in realistic situations, the GED Science Test can be tough for the uninitiated. Luckily, this fun and accessible guide breaks down each section of the exam into easily digestible parts, making everything you'll encounter on exam day feel like a breeze! Inside, you'll find methods to sharpen your science vocabulary and data analysis skills, tips on how to approach GED Science Test question types and formats, practice questions and study exercises, and a full-length practice test to help you pinpoint where you need more study help. Presents reviews of the GED Science test question types and basic computer skills Offers practice questions to assess your knowledge of each subject area Includes one full-length GED Science practice test Provides scoring guidelines and detailed answer explanations Even if science is something that's always made you squeamish, GED Science Test For Dummies makes it easy to pass this crucial exam and obtain your hard-earned graduate equivalency diploma.

1083.29 RUR

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Jon Agar Science in the 20th Century and Beyond


A compelling history of science from 1900 to the present day, this is the first book to survey modern developments in science during a century of unprecedented change, conflict and uncertainty. The scope is global. Science's claim to access universal truths about the natural world made it an irresistible resource for industrial empires, ideological programs, and environmental campaigners during this period. Science has been at the heart of twentieth century history – from Einstein's new physics to the Manhattan Project, from eugenics to the Human Genome Project, or from the wonders of penicillin to the promises of biotechnology. For some science would only thrive if autonomous and kept separate from the political world, while for others science was the best guide to a planned and better future. Science was both a routine, if essential, part of an orderly society, and the disruptive source of bewildering transformation. Jon Agar draws on a wave of recent scholarship that explores science from interdisciplinary perspectives to offer a readable synthesis that will be ideal for anyone curious about the profound place of science in the modern world.

5105.61 RUR

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Lin Xiao Bioinspired Materials Science and Engineering


An authoritative introduction to the science and engineering of bioinspired materials Bioinspired Materials Science and Engineering offers a comprehensive view of the science and engineering of bioinspired materials and includes a discussion of biofabrication approaches and applications of bioinspired materials as they are fed back to nature in the guise of biomaterials. The authors also review some biological compounds and shows how they can be useful in the engineering of bioinspired materials. With contributions from noted experts in the field, this comprehensive resource considers biofabrication, biomacromolecules, and biomaterials. The authors illustrate the bioinspiration process from materials design and conception to application of bioinspired materials. In addition, the text presents the multidisciplinary aspect of the concept, and contains a typical example of how knowledge is acquired from nature, and how in turn this information contributes to biological sciences, with an accent on biomedical applications. This important resource: Offers an introduction to the science and engineering principles for the development of bioinspired materials Includes a summary of recent developments on biotemplated formation of inorganic materials using natural templates Illustrates the fabrication of 3D-tumor invasion models and their potential application in drug assessments Explores electroactive hydrogels based on natural polymers Contains information on turning mechanical properties of protein hydrogels for biomedical applications Written for chemists, biologists, physicists, and engineers, Bioinspired Materials Science and Engineering contains an indispensible resource for an understanding of bioinspired materials science and engineering.

12452.7 RUR

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Bo Berglund Handbook of Sports Medicine and Science, Canoeing


A new volume in the Handbook of Sports Medicine and Science series from the International Olympic Committee, this volume Canoeing provides an accessible and comprehensive summary of the topic. Provides a concise, authoritative overview of the science, medicine and psycho-social aspects of canoeing Offers guidance on medical aspects unique to the training and coaching of canoe athletes The only book on this subject endorsed by the Medical Commission of the International Olympic Committee (IOC) and the International Canoe Federation (ICF) Written and edited by global thought leaders in sports medicine

5972.83 RUR

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Davies Philip R. Scanning Tunneling Microscopy in Surface Science


Here, top international authors in the field of STM and surface science present first-class contributions on this hot topic, bringing the reader up to date with the latest developments in this rapidly advancing field. The focus is on the nanoscale, particularly in relation to catalysis, involving developments in our understanding of the nature of the surfaces of oxides and nanoparticulate materials, as well as adsorption, and includes in-situ studies of catalysis on such model materials. Of high interest to practitioners of surface science, nanoscience, STM and catalysis.

15399.2 RUR

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Ernst von Dobschütz The Influence of the Bible on Civilisation

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