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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Quite a number of books have been published about the zapovedniks of Russia (which are strictly protected State nature reserves) but so far most of those books have been scientific. There are very few colourful popular publications, which can be readily understood by a broad readership. The creators of this book have worked hard to make their contribution to fill this gap. The easy, narrative text immerses readers into the world of preserved nature, giving the feeling that they are traveling within those beautiful areas. At the same time one can get to know the history of the zapovedniks, which was often difficult and dramatic. However, it is not enough to merely read about nature. It is also essential for understanding to see that nature. The wonderful photographs of landscape and wildlife, taken by our leading nature photographers, also form a significant and exciting part of this book. The authors and publishers of this book believe that when readers see and understand the beauty of our Russian Nature Reserves - their forests, mountains and tundra; their steppe lands and coastlines - they will feel at one with nature. Realizing its riches, they will want to make their own contribution to the good cause of nature conservation.
Quite a number of books have been published about the zapovedniks of Russia (which are strictly protected State nature reserves) but so far most of those books have been scientific. There are very few colourful popular publications, which can be readily understood by a broad readership. The creators of this book have worked hard to make their contribution to fill this gap. The easy, narrative text immerses readers into the world of preserved nature, giving the feeling that they are travelling within those beautiful areas. At the same time one can get to know the history of the zapovedniks, which was often difficult and dramatic. However, it is not enough to merely read about nature. It is also essential for understanding to see that nature. The wonderful photographs of landscape and wildlife, taken by our leading nature photographers, also form a significant and exciting part of this book. The authors and publishers of this book believe that when readers see and understand the beauty of our Russian Nature Reserves – their forests, mountains and tundra; their steppelands and coastlines – they will feel at one with nature. Realising its riches, they will want to make their own contribution to the good cause of nature conservation.
The name «The Central Asian Switzerland» is by right applied to Kyrgyzstan owing to the fascinating mountain landscapes, impetuous rivers and emerald lakes. Deserts and steppes encircle the snow-capped tops of the Tien-Shan, the slopes of which abound in wild flowers and grasses. The wesome mountain tops and magnificent alpine meadows, since time immemorial, have been called The Tien-Shan – the Celestial Mountains. «The Celestial Mountains» still keep their secrets in the entrails of barrows and under the waters of the blue lake Issyk-Kul. The number of pictures presented in this publication do not represent the complete image of Kyrgyzstan. The wonders of nature and the unknown pages of its history still wait for discoverers and explorers.
Полный вариант заголовка: «Narrative of an excursion to the mountains of Piemont, in the year 1823, and researches among the Vaudois, or Waldenses, protestant inhabitants of the Cottian Alps : with maps, plates, and an appendix, containing copies of ancient manuscripts, and other interesting documents in illustration of the history and manners of that extraordinary people / by William Stephen Gilly».
Полный вариант заголовка: «Travels among the Arab tribes inhabiting the countries east of Syria and Palestine, including a journey from Nazareth to the mountains beyond the Dead Sea, and from thence through the plains of the Hauran to Bozra, Damascus, Tripoly, Lebanon, Baalbeck, and by the valley of the Orontes to Seleucia, Antioch, and Aleppo : With an appendix containing a refutation of certain unfounded calumnies industriously circulated against the author of this work, by Mr. Lewis Burckhardt, Mr. William John Bankes, and the Quarterly review».
Elinor… a huge continent, situated in the middle of a boundless ocean. The nature of this world is rich and diverse – high mountains, deep forests, endless prairies, severe snows of the North and arid deserts of the South. Eight nations, originated from the Valley of the Ancestors, created their own governments in different parts of the continent: wise Djunits, reckless Guawars, fearless Itoshins, elucidated Ulutau, discreet Vedichs, mighty Taurs, inventive Tausmatus, careless Chekatta.
Discover and name lots of amazing things you might find in nature, from puffins, snowy owls and acorns to dandelions, butterflies and chipmunks. The book is organised into themed pages, including gardens and parks, grasslands and deserts, in the mountains and under the sea. Great for developing vocabulary and language skills.
Titanic is the image of the Soviet Union. It was created by thе mighty energy of the workers and the peasants. But it had bad captains, and it came across the underwater ice mountains. It is not enough to outline and to lay off a course, it is necessary to comprehend the objective laws of nature, to anticipate the obstacles and the difficulties of the way not to make disastrous mistakes.
'To that flash of semi-vision can be traced a full half of the horror which has ever since haunted us' An expedition to Antarctica goes horribly wrong as a group of explorers stumbles upon some mysterious ancient ruins, with devastating consequences. At the Mountains of Madness ranks among Lovecraft's most terrifying novellas, and is a firm favourite among fans of classic horror. The Penguin English Library - collectable general readers' editions of the best fiction in English, from the eighteenth century to the end of the Second World War.
