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John Lee Business Hack. The Wealth Dragon Way to Build a Successful in the Digital Age


Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.

1744.92 RUR

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John Lee The Wealth Dragon Way. Why, the When and How to Become Infinitely Wealthy


Take control of your financial future with expert guidance from wealth educators and property millionaires John Lee and Vincent Wong The Wealth Dragon Way is an essential guide to creating passive income, building property-based wealth, and achieving financial freedom. This inspiring and informative resource can help you define your financial goals and identify the steps you need to take to achieve them. Exploring common myths and misinformation surrounding wealth—such as “money is the root of all evil”—this book shows how overcoming fear and self-doubt can change the way you think about wealth and your potential for personal growth. Real-world examples illustrate how entrepreneurs can use alternative strategies to acquire properties below market value. Fully updated to reflect the current economic environment, this second edition includes the Top Ten Habits of Successful Wealth Dragons as well as new chapters on the foundations of true wealth and how to adopt abundance mentality. From expanded sections on multiple income streams to a more in-depth look at the psychology behind our approach to money, such as posing the question, “Is money your friend?,” this latest edition offers a roadmap to achieving infinite wealth. Knowing why you want to be wealthy increases your chances of becoming wealthy. This essential guide explores what lies beneath our relationship with money and offers practical methods to attain the freedom that monetary wealth affords and stresses the importance of having high moral wealth. Gain practical guidance delivered with an inspiring motivational message Learn how to define your goals and maximize your likelihood of success Explore the psychological patterns that prevent us from achieving our financial goals Overcome the obstacles standing in the way of your financial freedom It has never been more important to take control of your financial future. Uncertain economic futures, increasing healthcare costs, and unreliable retirement benefits are just a few reasons to start focusing on your financial future today. No matter what your ultimate goal is—whether you want to quit the daily grind, acquire assets for increased security, or build passive income streams to achieve true financial freedom—The Wealth Dragon Way shows you the best way to get there.

1653.05 RUR

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John Lee The Wealth Dragon Way. Why, the When and How to Become Infinitely Wealthy


Stop procrastinating and become financially free, by building asset-based wealth and creating passive income. The Wealth Dragon Way: The Why, the When and the How to Become Financially Free is a practical guide to becoming financially free through building asset-based wealth and creating passive income. Part motivational, part informational, this guide will change your whole perspective on wealth and your personal growth potential. The book discusses both moral and monetary wealth, and looks at how we are easily misled and influenced by media-driven myths surrounding money, debunking notions such as the idea that there is no truly moral way to become wealthy, or the belief that the state will provide for us in retirement, and more. You'll discover new truths surrounding the subject of wealth, and get to the root of your own procrastination over planning for your financial future. You will learn how to tackle your fears and overcome the issues holding you back. You will also read real-life examples of how two property entrepreneurs built their significant portfolios using alternative strategies such as using lease options, and structuring and securing deals at below market value. Along the way, you'll learn what it means to become a Wealth Dragon, and the key principles to live by if you're ready to work towards achieving real financial freedom. You are far more likely to achieve personal wealth if you are one hundred percent clear as to why you want it. This book explores the psychology of our relationship with money and offers a practical advice for anyone who is determined to meet their goals and realize their dreams. Bust the myths surrounding the subject of wealth Start taking control of your financial future Adopt the key Wealth Dragon principles Discover your full potential for financial and personal growth The importance of taking control of your financial future cannot be overstated, especially in these economically uncertain times. Whether you want to quit the rat race, build some assets as security, or develop a branded business that will provide you with a passive income, The Wealth Dragon Way is your guide to building wealth and becoming financially free.

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Evanescence - The Open Door


A1 Sweet Sacrifice 3:05 A2 Call Me When You're Sober Backing Vocals – Carrie Lee, Lori Lee Programmed By [Additional] – John LeCompt 3:34 A3 Weight Of The World 3:38...

2890 RUR

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Norbert Mindel M. Wealth Management in the New Economy. Investor Strategies for Growing, Protecting and Transferring


A practical guide to managing wealth in modern times Wealth Management in the New Economy addresses a wide array of wealth management topics and established financial theories. Author Norbert Mindel has successfully advised his clients for more than three decades in the business. Now, with this new book, he shares the wisdom he has acquired and offers valuable insights into successful wealth management in an economy that has changed dramatically over the past year. Along the way, Mindel explores the essential aspects of this discipline, including the keys to wealth creation, properly managing risk, asset protection, planning for a prosperous retirement, and many other issues that you need to understand in order to survive and flourish in today's economy. While market forces are far too complex to be fully predicted or exploited, it is still possible to protect and grow your-or your client's-wealth. Wealth Management in the New Economy will show you how to achieve this important goal. Reveals how you can reduce market risk by using proven theories of portfolio management Written by accomplished financial advisor, attorney, and CPA Norbert Mindel Lays out strategies wealth managers and investors both can use to protect and grow wealth in the new economy For practical financial guidance you can count on, look no further than Wealth Management in the New Economy.

2870.99 RUR

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Lord Jones Digby Fixing Business. Making Profitable Business Work for The Good of All


An optimistic call to action for business leaders and decision makers everywhere In his second book ‘the face of British Business' Lord Digby Jones shows us why profit isn't a dirty word—it's what you do with it that counts. Society is at a crossroads, and good business lays the foundation for a successful future; but are we brave enough to build it? Fixing Business focuses on why we must be. Fixing the world requires a vibrant and successful, profit-yielding, tax-delivering, job-creating business sector. This book describes how that sector is built, and how the good of business means the good of all. Learn why business must invest more—and better—in physical and human infrastructure Discover the critical importance of social inclusion in the future of business Understand why fixing education and the environment are at the top of the priority list Engage with every aspect of society to create the wealth that holds the social fabric together From the smallest shop around the corner to the largest multinational corporation, the variable upon which every facet of business success rests is people. Workers, investors, customers, creditors—all ensure that wealth is created, and at the end of the day, they are what business is about. Fixing Business shows us how to harness their power to change the world.

2399.55 RUR

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John Chirillo Hack Attacks Revealed. A Complete Reference with Custom Security Hacking Toolkit


The #1 menace for computer systems worldwide, network hacking can result in mysterious server crashes, data loss, and other problems that are not only costly to fix but difficult to recognize. Author John Chirillo knows how these can be prevented, and in this book he brings to the table the perspective of someone who has been invited to break into the networks of many Fortune 1000 companies in order to evaluate their security policies and conduct security audits. He gets inside every detail of the hacker's world, including how hackers exploit security holes in private and public networks and how network hacking tools work. As a huge value-add, the author is including the first release of a powerful software hack attack tool that can be configured to meet individual customer needs.

4597.28 RUR

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Philip Marcovici The Destructive Power of Family Wealth. A Guide to Succession Planning, Asset Protection, Taxation and Wealth Management


Wealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. While today's families have become global and the world has become smaller and more mobile, we have not yet become immune to the problems wealth poses to the family unit. This book provides authoritative guidance on family wealth management, with an emphasis on both family and wealth. Global taxation regimes, changing bank secrecy laws, asset protection and other critical issues are examined in depth to assist wealth owners in planning, and the discussion includes details on the essential tools that aid in the execution of any wealth management strategy. More than a simple financial planning guide, this book also delves into the psychology of wealth, and the effect it has on different family members; wealth destroys families every day, and smart management means maintaining the health of the family as much as it means maintaining and expanding wealth. Family wealth brings advantages, but it also carries a potential for destruction. Wealth owners have a responsibility to their families and to themselves, and this book provides the critical guidance you need to get it right, whether you are part of a wealth-owning family or are an advisor to wealth-owning families. Learn how careful planning can prevent family strife Protect assets from risks ranging from divorce to political upheaval Explore the many tools that facilitate secure wealth management Discover how changing global regulations affect wealth Understand how private banks and other advisors work Uncover challenges faced by the wealth management industry Find out how to work with advisors and to manage costs while ensuring efficient and effective outcomes Families at all levels of wealth are vulnerable to shifting economic climates, evolving regulatory issues, asset threats and more. Any amount of wealth is enough to shatter a family, but deeply intentional planning based on thoughtful consideration is the key to keeping destructive forces at bay. The Destructive Power of Family Wealth provides expert guidance and a fresh perspective to help you maintain both family and wealth. For those in the wealth management industry and for other advisors to wealth-owning families, The Destructive Power of Family Wealth contains insight on the needs of today's wealth-owning families, ways in which the tools of wealth planning address those needs and guidance on what it takes to be a successful, trusted family advisor.

2870.99 RUR

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John Adair Adair's 100 Greatest Ideas for Amazing Creativity


The final instalment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Amazing Creativity is the second title in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for businesspeople in need of fresh new ideas, whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for anyone who must create to succeed The second book in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday business success For effective tips on creative thinking from a proven expert, John Adair's 100 Greatest Ideas for Amazing Creativity offers everything you need to invent your own success in business.

1531.19 RUR

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Stephen Horan M. Private Wealth. Wealth Management In Practice


An in-depth examination of today's most important wealth management issues Managing the assets of high-net-worth individuals has become a core business specialty for investment and financial advisors worldwide. Keeping abreast of the latest research in this field is paramount. That's why Private Wealth, the inaugural offering in the CFA Institute Investment Perspectives series has been created. As a sister series to the globally successful CFA Institute Investment Series, CFA Institute and John Wiley are proud to offer this new collection. Private Wealth presents the latest information on lifecycle modeling, asset allocation, investment management for taxable private investors, and much more. Researched and written by leading academics and practitioners, including Roger Ibbotson of Yale University and Zvi Bodie of Boston University, this volume covers human capital and mortality risk in life cycle stages and proposes a life-cycle model for life transitions. It also addresses complex tax matters and provides details on customizing investment theory applications to the taxable investor. Finally, this reliable resource analyzes the use of tax-deferred investment accounts as a means for wealth accumulation and presents a useful framework for various tax environments.

7280.04 RUR

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John Adair Adair's 100 Greatest Ideas for Being a Brilliant Manager


The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on. Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for business managers, whether they manage a few people or a few hundred, and whether they work for a small firm or a Fortune 100 giant. Proven, practical business wisdom for managers The first in a new series from renowned business authority John Adair Quick bites of business wisdom for everyday management success For real management wisdom from a proven expert, John Adair's 100 Greatest Ideas for Effective Management offers everything you need to be your brilliant best.

1399.55 RUR

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David Magee The John Deere Way. Performance that Endures


The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.

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Keith Whitaker Complete Family Wealth


What matters most in managing the family enterprise Complete Family Wealth is a comprehensive resource for growing, maintaining, and managing wealth across generations. A successor to the classic Family Wealth, now in its 20th year, this book provides updated and expanded guidance to change the way you think about your wealth and legacy. This team of expert authors—who brought the field not only Family Wealth but also Family the Compact, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts—ground Complete Family Wealth in a clear account of the “five capitals”: human, intellectual, social, spiritual, and financial. The discussion covers the “what,” “who,” and “how” of family wealth management in clearly-delineated chapters that allow you to dip in as needed, from the principles of family enterprise to family governance, philanthropy, and more. Each family member plays a distinct role, and by exploring each member’s responsibilities in terms of the family enterprise, this book provides insights and ideas for real-world families struggling with all-too-common challenges. Growth-oriented practices today lead to generations of family flourishing in the future. This book provides the answers you need along with guidance and strategy for keeping your family’s complete wealth intact. Understand the five forms of capital that comprise “complete family wealth” Explore the roles of each family member in helping the family enterprise flourish Learn how friends, trustees, and advisors contribute to family wealth management Adopt specific practices that help families grow their complete wealth and ensure its survival through generations Family wealth can sometimes feel like more of a burden than a blessing. Developing the right understanding, character, and structures can improve family enterprise management and protect all your family’s capital from whatever the world throws your way. Complete Family Wealth is a one-stop reference for ensuring a positive legacy for future generations.

2551.99 RUR

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Ray Sclafani You've Been Framed. How to Reframe Your Wealth Management Business and Renew Client Relationships


Reframe «wealth management» to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from «directive advisor» to «trusted advocate.» Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been «framed.» As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success.

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Rabbi Lapin Daniel Thou Shall Prosper. Ten Commandments for Making Money


A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the Second Edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business. Outlines ten fundamental «commandments» relating to business and money Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions This Second Edition provides new examples, especially of Internet related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.

1591.8 RUR

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Vincent Wong Property Entrepreneur. The Wealth Dragon Way to Build a Successful Business


Property Investing the Wealth Dragon Way Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK's most dynamic and respected property entrepreneurs, and this book outlines his approach to creating wealth through property investing for both seasoned and aspiring investors. Emphasising the importance of treating property investing as a business, the author shares the wisdom of his first-hand experience and his investment techniques to help you navigate the ever-shifting property market and become a true property entrepreneur. There is more than one way to break into the property game, and it doesn't have to involve saving for one large deposit after another; this book covers tried and tested strategies beyond the traditional approaches to property investing. Whether you're contemplating your first, fifth or fifteenth property, Property Entrepreneur will help to light your entrepreneurial spark and show you how to turn property into profit. Property entrepreneurship is like any other business: if you want to succeed, you must take the time to learn from those who have mastered the best techniques. This book gives you access to the mind, motivations and methods of a top investor to help you start and build your own property business. This book will show you: How to start viewing property investing as a business Why you need to eliminate unproductive habits and attitudes The best ways to maximise profits and create a secure, passive income How to nurture your entrepreneurial spirit and watch your business grow Property investing can look daunting and complex to those without experience. The rules are constantly being rewritten, the goalposts are regularly shifted and the market looks like an unpredictable beast. Property Entrepreneur will challenge your preconceptions, and help you navigate the path to real, lasting wealth.

1147.05 RUR

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Peggy Moreland A Sparkle In The Cowboy's Eyes


TEXAS BRIDES BABY WRANGLIN' John Lee Carter was still the most irresistible cowboy this side of Texas, but these days the rugged rancher was packing more than a sexy grin. Seemed John Lee was now daddy to a sweet baby girl and looking at Merideth McCloud as though he'd like to make some more… .Well, Merideth didn't have a problem with making babies. Nor did she mind caring for John Lee's little darlin'. But it was high time the stubborn bachelor learned that all those early-morning feedings – and late-night seductions – could lead to only one thing… marriage!TEXAS BRIDES: Come on down to the McCloud family ranch – 'cause there's no place like Texas for a wedding!

295.94 RUR

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John Kuhns D. China Fortunes. A Tale of Business in the New World


A thoroughly modern global business story In the spirit of James Clavell, China Fortunes is a vast and sweeping story that addresses one of the hottest topics of the day, Chinese business. From a chaotic start in China to an embezzling Chinese company president on the run in Manilla, this book follows the monetary ups and downs of Jack Davis, an American financier drawn to the great Asian nation by the wealth of opportunities that accompanied the opening of the country to outsiders. Traces the beginnings of China's entry into the industrial age, as it hesitantly embraced capitalism while enthusiastically chased foreign dollars Takes readers through the bond trading floors of Wall Street to the opaque world of investment boutiques, market crashes and business failures, IPOs, failing marriages, and multi-national hydro electric deals Written by a leading China businessman with deep connections in China and beyond Drawing on the experiences of one of the first western investment bankers to do business in China, this exciting tale brings you up close to the rising fortunes and risky business of the Middle Kingdom.

2229.8 RUR

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Tyler Hicks G. How to Raise All the Money You Need for Any Business. 101 Quick Ways Acquire Business Project in 30 Days or Less


The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for their business moneymaking enterprises. Even if the Beginning Wealth Builder (BWB for short) or Experienced Wealth Builder (EWB), has poor credit, a history of bankruptcy, slow pays, or other financial troubles, this guidebook shows him/her how to get the loan, venture capital, public (or private) money, or grant they need. Since businesses vary widely in the amount of money needed, this book covers getting funding from just a few thousand dollars to multi-millions. Businesses covered range from the small mom-and-pop type activity to the successful firm having up to 500 employees. Either type of business can use the many hands-on directions given in this book.

1527.36 RUR

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Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Cause


Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

3371.81 RUR

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Iris Claus A Collection of Surveys on Savings and Wealth Accumulation


In this collection of critical surveys the reader is provided with a range of up-to-date work from some of the leading scholars in the area, writing on private and public sector aspects of savings and wealth accumulation. A survey of savings and wealth accumulation which are important dimensions of research and policy debates Discusses the measurement of genuine savings and sustainability, the estimation of wealth inequality, and recent developments in consumer credit and defaults Evaluates the impact of student loans on financial well-being, people’s retirement decisions, and the impact of pension reform Considers the distribution of wealth across generations and the importance of accurately measuring government debt, the rise of sovereign wealth funds and Islamic banking and finance

2048.83 RUR

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Herman Cain Economic Warfare. Secrets of Wealth Creation in the Age Welfare Politics


New insights for investors and business people looking to create wealth in the turbulent post-crisis world In a no holds barred expose of the 2008 financial meltdown from the inside, Ziad K. Abdelnour argues that the political and financial elites have done nothing to fix the structural problems and instead have worsened the situation. By creating more market bubbles, they are actually waging a war on the most productive members of society. For investors, business people, and entrepreneurs that need to navigate the troubled geopolitical waters of the post-crisis world, Abdelnour offers several solutions, including looking at the world anew and understanding that the federal government's primary objective is to promote the creation of an environment conducive to the creation of wealth not job creation, not bailouts, not subsidies, not expansion of the federal bureaucracy, and not providing lifetime support to those who choose not to take advantage of the innumerable opportunities that exist in this nation for them to create a better, more productive life for themselves. Written for investors that need to navigate the troubled geopolitical waters of the post-crisis world · Offers «out of the box» investment tactics and strategies to outsmart the system · Describes political and business solutions that anyone can engage in to restore freedom and prosperity The author is President and CEO of Blackhawk Partners, Inc., a private family office that has two major lines of business, private equity investments and advisory services, and physical commodities trading Compelling and persuasive, Economic Warfare reveals that wealth can be created in the new, post-crisis world, but investors need to understand that the rules of the game have changed.

2229.8 RUR

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Merrill Lynch Wealth. How the World's High-Net-Worth Grow, Sustain, and Manage Their Fortunes


In Wealth, Merrill Lynch and Capgemini present a readable guide on what drives the success of HNWIs, as well as the trends, growth, increased complexity and competitiveness of the global wealth management market, all based on over a decade of research. Full of wealth-building strategies for HNWIs everywhere, as well as for those who aspire to join their ranks and those who advise them, Wealth is a complete guide to successful holistic wealth management. Comprehensive coverage includes: What you should aspire to achieve with your wealth management goals. New ways in which HNWIs should be thinking about planning for the future. How to get to the next level of wealth. Trends, similarities and differences in various regions around the world. Innovative approaches to asset allocation and alternative investments. The increasing role of philanthropy, the growing importance of inter-generational wealth transfer, and other emerging issues for HNWIs. In-depth interviews with prominent high-net-worth and ultra-high-net-worth individuals as well as advisors. Provocative thinking on where the future of the wealth management industry is going.

2526.47 RUR

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John Chirillo Hack Attacks Testing. How to Conduct Your Own Security Audit


Learn how to conduct thorough security examinations via illustrations and virtual simulations A network security breach (a hack, crack, or other invasion) occurs when unauthorized access to the network is achieved and havoc results. The best possible defense is an offensive strategy that allows you to regularly test your network to reveal the vulnerabilities and close the holes before someone gets in. Written by veteran author and security expert John Chirillo, Hack Attacks Testing explains how to perform your own security audits. Step by step, the book covers how-to drilldowns for installing and configuring your Tiger Box operating systems, installations, and configurations for some of the most popular auditing software suites. In addition, it includes both common and custom usages, scanning methods, and reporting routines of each. Finally, Chirillo inspects the individual vulnerability scanner results and compares them in an evaluation matrix against a select group of intentional security holes on a target network. Chirillo tackles such topics as: Building a multisystem Tiger Box Basic Windows 2000 Server installation and configuration for auditing Basic Linux and Solaris installation and configuration Basic Mac OS X installation and configuration for auditing ISS, CyberCop, Nessus, SAINT, and STAT scanners Using security analysis tools for Mac OS X Vulnerability assessment Bonus CD! The CD contains virtual simulations of scanners, ISS Internet Scanner evaluation version, and more.

3193 RUR

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John R. DiJulius, III What's the Secret?. To Providing a World-Class Customer Experience


What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.

2139.84 RUR

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Bartley Madden J. Wealth Creation. A Systems Mindset for Building and Investing in Businesses the Long Term


Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation-all use some form of a wealth creation framework. In this book, author Bartley Madden addresses how to think about the complex dynamics in generating wealth and the practical benefits to be gained from upgrading one's wealth creation framework. Throughout these pages, Madden shares six critical insights: A systems mindset focuses not so much on the individual pieces of a system, but on how all the pieces work together to achieve the goal envisioned for the system. The systems way of thinking described in Wealth Creation helps to avoid unintended, bad consequences, and to generate insights for leveraging change that produces big gains in wealth Economic systems – the rules and relationships that exist to create wealth by delivering value to customers – are devilishly complex and therefore solving economic problems requires extensive knowledge. Seen in this light, knowledge growth and wealth creation are two sides of the same coin. A prerequisite to making better buy/hold/sell investment decisions and business judgments is an improved understanding of how wealth is created. An especially useful approach described in this book is to connect business firms' financial performance to stock prices via the firms' competitive life-cycle framework A deeper understanding of business firms makes it plain that customers, employees, and shareholders have mutual, long-term interests. In other words, a free-market system geared to serving customers through competition is a system in which participants share the wealth that is jointly created There is a huge opportunity for sustained, higher economic growth through voluntary initiatives by the private sector. One initiative involves an accelerated implementation of lean management, which was pioneered by Toyota. This is a systems approach that continually purges waste and optimizes the use of resources in delivering value to customers The other initiative concerns improved corporate governance. The wealth creation principles discussed in this book offer a blueprint for boards of directors to vastly improve how they fulfill their responsibility to shareholders, and in so doing, improve the performance of corporate America These ideas have taken shape as a natural outgrowth of a commercial research program that began in 1969 at Callard, Madden & Associates focused on how to value business firms. It produced the CFROI (cash-flow-return-on-investment) metric and its related life-cycle valuation model. This work was further advanced at HOLT Value Associates, which was later acquired by Credit Suisse in 2002. Credit Suisse HOLT continues the research to improve the valuation tools and related global database that analyzes 20,000 companies in over 60 countries. This system is used by a large number of institutional money management firms worldwide in order to make better investment decisions.

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Ian Leslie 7 Steps to Accelerated Wealth. A Fast-track Introduction Wealth Building Through Property Investment


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