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Hammersley B. Now For Then: How to Face the Digital Future Without Fear


In NOW FOR THEN guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, NOW FOR THEN will demystify the internet, decode cyberspace, and guide you through the innovations of the revolution we are all living through. NOW FOR THEN is for everyone who wants to truly understand the modern world, to no longer be confused by the changes in society, business and culture, and to truly prosper in the coming decade.

877 RUR

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José Bowen Antonio Teaching Naked. How Moving Technology Out of Your College Classroom Will Improve Student Learning


You've heard about «flipping your classroom»—now find out how to do it! Introducing a new way to think about higher education, learning, and technology that prioritizes the benefits of the human dimension. José Bowen recognizes that technology is profoundly changing education and that if students are going to continue to pay enormous sums for campus classes, colleges will need to provide more than what can be found online and maximize «naked» face-to-face contact with faculty. Here, he illustrates how technology is most powerfully used outside the classroom, and, when used effectively, how it can ensure that students arrive to class more prepared for meaningful interaction with faculty. Bowen offers practical advice for faculty and administrators on how to engage students with new technology while restructuring classes into more active learning environments.

2828.64 RUR

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Caroline Anderson The Secret in His Heart


He had promised to look after her…now he wants so much more."Promise me you'll take care of her." Simple as that. Except for Dr. James Slater, fulfilling his vow to look after his best friend's wife after he died in Afghanistan has never been simple. Especially now that lovely, vital Connie has asked him to help her have a baby. He can't just father her child and then walk away–he wants and loves her too much for that. Only, how can he even begin to tell her…?

344.48 RUR

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Glasgow K. How to Make Friends with the Dark


Here is what happens when your mother dies.It's the brightest day of summer and it's dark outside. It's dark in your house, dark in your room, and dark in your heart. You feel like the darkness is going to split you apart.That's how it feels for Tiger. It's always been Tiger and her mother against the world. Then, on a day like any other, Tiger's mother dies. And now it's Tiger, alone.Here is how you learn to make friends with the dark.

582 RUR

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Ursula Markham How to Deal With Difficult People


Now in ebook format. A concise, straightforward book on how to handle difficult people in your personal or professional life.

149.51 RUR

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Jessica Hart Mistletoe Marriage


It could happen to you!A CHRISTMAS WISH…For Sophie Beckwith, Christmas this year means having to face the ex who dumped her and then married her sister! Only one person can help–her best friend Bram.A YULETIDE PROPOSAL…Bram used to be engaged to Sophie's sister. Now, determined to show «the lovebirds» that they've moved on, he's come up with a plan: he's proposed–to Sophie!A MISTLETOE MARRIAGE!It's crazy, but it would be only pretend…wouldn't it? Now their wedding day is here and Sophie's feelings for Bram have drastically changed. Her deepest wish now is for Bram to say «I do»–for real!

287.19 RUR

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Inglath Cooper John Riley's Girl


You're invited to a reunion! Are you brave enough to attend?When Olivia Ashford first receives the invitation to her high school reunion, she dismisses it. After all, she'd left Summerville–and John Riley–and never looked back. But her life now seems incomplete, and she begins to wonder if she's ever really moved on.In order to lay some ghosts to rest, Olivia goes home. She rediscovers friendships, visits old hangouts and comes face-to-face with John. She remembers how much she once loved him, how safe he made her feel, how he was always there for her–except for the one time she needed him most.

113.22 RUR

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Tracey Edwards $0 to Rich. The Everyday Woman's Guide Getting Wealthy


What does 'rich' mean to you? Perhaps a huge mansion and an overseas holiday every year? A wardrobe and entourage to rival Victoria Beckham's? Or maybe a simple, comfortable house, no debt and a healthy investment portfolio? However you define it, $0 to Rich will guide you towards achieving your financial goals in five easy steps and show you how to turn $0 into $1000, then $5000, then $10 000! Written specifically for women by the best-selling author of Shopping For Shares, $0 to Rich is the personal financial coach every girl should have. It will show you how to work out what rich means to you, how to articulate exactly what you want, then how to go about realising that vision over a set period of time. You'll discover: how to create a no-fuss budget to fast-track your financial success what the right amount to be saving is investment options, from savings accounts to property and everything in between how to safeguard your money (after all, it's not enough to just get rich–the trick is staying there!).

2307.57 RUR

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Marie Ferrarella Finding Home


CONSIDER CAREFULLY BEFORE THAT FIRST CALL TO THE LOCAL CONTRACTOR:Can your marriage take it?Stacey Sommers certainly hoped so…but it was looking a little questionable. After the stunning news that her uncle had passed away and left her his dog (aptly named Dog) and a quarter of a million dollars, her penny-pinching, fiscally responsible husband was practically gloating at how their already amply funded golden years would be further enhanced.They'd saved for that rainy day, and now it was here–literally with their 1950s-style house falling down around their ears. Was it better to live for now or be a gazillionaire at your funeral? Stacey wanted to remodel; Brad wanted to save. What was a woman to do?Make the call. After all, it was her money. Then watch, as the walls came tumbling down, how things started to rearrange themselves….

113.22 RUR

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Richard Rodger Beginning Mobile Application Development in the Cloud


Learn how to build apps for mobile devices on Cloud platforms The marketplace for apps is ever expanding, increasing the potential to make money. With this guide, you'll learn how to build cross-platform applications for mobile devices that are supported by the power of Cloud-based services such as Amazon Web Services. An introduction to Cloud-based applications explains how to use HTML5 to create cross-platform mobile apps and then use Cloud services to enhance those apps. You'll learn how to build your first app with HTML5 and set it up in the Cloud, while also discovering how to use jQuery to your advantage. Highlights the skills and knowledge you need to create successful apps for mobile devices with HTML5 Takes you through the steps for building web applications for the iPhone and Android Details how to enhance your app through faster launching, touch vs. click, storage capabilities, and a cache Looks at how best to use JSON, FourSquare, jQuery, AJAX, and more Shares tips for creating hybrid apps that run natively If you're interested in having your application be one of the 200,000+ apps featured in the iPhone store or the 50,000+ in the Android store, then you need this book.

2170.48 RUR

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Gary Eldred W. Investing in Real Estate


The bestselling guide to real estate, newly revised for today's investors More than ever, investing in property today will set you on track to conquer financial uncertainty and build your long-term net worth. Investing in Real Estate, Seventh Edition offers dozens of experience- proven methods to convert these challenging times into the best of times. Whether you want to fix and sell or buy, improve, and hold, market savvy real estate investor Gary W. Eldred shows you how to achieve your goals. He provides time-tested ways to grow a profitable portfolio and shows you how property investing can deliver twenty-two sources of financial return. You'll learn how to negotiate like a pro, read market trends, and choose from multiple possibilities to finance your properties. This timely new edition also includes: Historical context to emphasize how bargain prices and near record low interest rates now combine to offer unprecedented potential for short- and long-term profits Successfully navigate and meet today's loan underwriting standards How to obtain discounted property prices from banks, underwater owners, and government agencies How to value properties accurately—and, when necessary, intelligently challenge poorly prepared lender appraisals Effective techniques to acquire REOs and short sales on favorable terms within reasonable time frames How to market and manage your properties to outperform other investors And much more! Join the pros who are profiting from today's market. All you need is the knowledge edge provided by Investing in Real Estate, Seventh Edition—the most favored and reliable guide to gaining the rewards that real estate offers. «This is the best how-to-invest-in-real-estate book available.» —Robert Bruss INVEST NOW for Large Future Gains INVEST NOW for Increasing Cash Flows INVEST NOW for Lifetime Security

1237.53 RUR

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How to get rid of prostatitis ? Then select the treatment instrument

Karen Sandler Her Baby's Hero


SIX MONTHS AGO…Ashley Rand spent the most incredible night of her life making love with Jason Kerrigan. Now she was pregnant, and the soon-to-be father had a right to know. But once they were standing face-to-face again, the take-charge CEO coolly and calmly informed her that she was moving–to his house!Jason had no doubt he was the baby's father…and now he wanted a permanent part in both their lives! He'd had his reasons for leaving town back then, but now her was determined to do right by Ashley and his imminent family. Together, they'd created a miracle of life. Together, could they build a real home–with him as the true hero of Ashley's heart?

344.48 RUR

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Dave Anderson How to Lead by The Book. Proverbs, Parables, and Principles Tackle Your Toughest Business Challenges


Biblical solutions to dozens of the toughest challenges leaders face today. Concise, to-the-point, and highly useable, How to Lead by THE BOOK presents a series of personal and business challenges recognizable to leaders, then deals with each through insight, personal experience, and a discussion of why conventional approaches often fail. Each section then concludes with winning proverbs, parables, or principles that offers applicable strategies to solve the issue. In this practical and inspiring guide, you'll discover proven methods and advice to shape young leaders, stretch veteran leaders, become a better communicator, maintain your work-life balance, deal with dishonesty among competitors, and much more. Shows why typical approaches to leadership problems often fail, while biblical wisdom succeeds Covers both day-to-day dilemmas and larger questions of management, accountability, and vision From the bestselling author of How to Run Your Business by THE BOOK, Up Your Business, and If You Don't Make Waves You'll Drown What is the number one downfall for leaders? When is the best time to make a decision? How do you hold others accountable? How do you survive success with your principles intact? What does the Bible say about time management? Get the answers to these and many more practical business questions when you discover the winning wisdom of How to Lead by THE BOOK.

1547.69 RUR

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Christoffer Andersson GPRS and 3G Wireless Applications. Professional Developer's Guide


To ensure competitive advantage for their companies in wireless product development, developers need to understand how wireless technologies work, what impact they have on applications being developed, and how to use them to optimize products for success in the marketplace. Designed to answer these and other wireless development questions, this unique handbook explores how a host of relevant technologies work together with the new worldwide standards for wireless technologies–General Packet Radio Service (GPRS) and Third Generation (3G). Leading expert Christoffer Andersson clearly explains how GPRS and 3G control the mobile environment, then goes on to describe how the emerging radio technology of Bluetooth fits in with WAP and Java, how wireless applications work with HTTP and TCP/IP on the Internet, and how to create «always-on» wireless applications.

3100.95 RUR

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Kate Welsh For Jessie's Sake


He’d do anything for his daughterYears ago Colin McCarthy was run out of town by Abby Hopewell’s wealthy, tyrannical father. Now he was a single father determined to make a stable home for his little girl. Until a stormy night brought the former bad boy face to face with the woman he thought he’d never see again…Abby had never forgiven Colin for taking her love, then skipping out on her. But when he and his daughter showed up at her doorstep, how could she turn them away?Trusting the handsome businessman was out of the question…even as desire reignited, tempting Abby to risk her heart one last time.

229.2 RUR

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Frank Baldwin Balling the Jack


Sharp, funny, romantic tale of love and gambling in slacker-generation New York.Tom Reasons is a young man who takes his pay cheque every week and bets it all on a Friday night ball game. Then it’s either champagne or pot-noodles for a week. He’s lost his girl because he couldn’t commit to her and now he regrets it. He hangs out at an Irish bar and plays on the darts team with his pals. One drunken night, he challenges the captain of the meanest, dirtiest team in the league to a money-match. And then doubles the bet. Now the race is on for Tom to come up with the $40,000 stake and get his team to win without telling them how much pressure they are really under! Great suspense, lots of laughs, true romance.

113.22 RUR

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Юрий Михайлович Низовцев What is time? How and on the basis of what it formed?


You want to learn, from where undertakes, for what and how your own "now" is formed? Read further, and to you the mystery of own life will be revealed. Still about it only guessed. Now, having come to the key, you will understand for what you live and as it is possible to change the life. No fantasy will be compared to the paradoxes of reality opened and provided here.

99.9 RUR

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John Bernard M. Business at the Speed of Now. Fire Up Your People, Thrill Customers, and Crush Competitors


A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.

1547.69 RUR

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Tarik Al-Shemmeri Energy Audits. A Workbook for Management in Buildings


Energy efficiency is today a crucial topic in the built environment – for both designers and managers of buildings. This increased interest is driven by a combination of new regulations and directives within the EU and worldwide to combat global warming. All buildings now must now acquire and display an EPC (energy performance certificate), a rating similar to the A–G rating given to white goods. But in order to understand how to be more efficient in energy use, you need first to understand the mechanisms of both energy requirements and how energy is used in buildings. Energy Audits: a workbook for energy management in buildings tackles the fundamental principles of thermodynamics through day-to-day engineering concepts and helps students understand why energy losses occur and how they can be reduced. It provides the tools to measure process efficiency and sustainability in power and heating applications, helping engineers to recognize why energy losses occur and how they can be reduced utilizing familiar thermodynamic principles. The author describes the sources of energy available today; explains how energy is used in buildings – and how energy is lost – and how this can be controlled and reduced. Investments in energy efficiency are considered for a number of case studies conducted on real buildings The book explains the theory; illustrates it with case studies and worked examples; and then tests students’ understanding with tutorial problems. This is an invaluable resource for students on engineering and building courses where energy management is now a core topic.

2080.54 RUR

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Robyn Donald A Forbidden Desire


A scorching seduction?Jacinta knew as soon as Paul McAlpine opened his front door that she shouldn't stay. Gerard had warned her not to fall for Paul, his cousin, during her visit to Waitapu, New Zealand. But she already had – ten months ago!She'd kept her distance then, determined not to give into the compelling attraction she'd felt for this man. Now she faced spending a long, hot summer in Paul's company. How on earth was she going to deny their mutual, sizzling desire?

113.22 RUR

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Douglas Hubbard W. How to Measure Anything. Finding the Value of Intangibles in Business


Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered «immeasurable,» including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of «immeasurability» is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of «intangibles» Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

3101.58 RUR

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Christian Bernard Nymphomaniac. How to recognize nymphomaniacs


How, then, can we recognize those who suffer from nymphomania? According to experts, women with such inclinations exhibit several characteristic features, due to which they can be recognized among other people…

296 RUR

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Mark Foster Last Chance


A Starter level Oxford Bookworms Library graded reader. Written for Learners of English by Phillip Burrows and Mark Foster. 'How can Mr Frank be angry now?' thinks Mike happily. His film is good and he is the only cameraman on the volcano. Now he can go home. But then he finds Jenny and she is dying. Rocks start to move and Mike is afraid. Can they get off the volcano alive? And what happens to Mike's camera and film?

401.23 RUR

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Carnegie Dale How to Win Friends and Influence People


If you have ever wondered how confident acquaintances and colleagues manage to gain others' friendship and approval, then the steps that form the course detailed in this book will show you the way to a new sense of assurance, positive thinking, and poise. How to Win Friends and Influence People has been a worldwide bestseller since it was first published in 1936, and this original text edition shows that these lessons are as relevant today as they were then.

943 RUR

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The Office Cabinet Business Continuity For Dummies


The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your business Create your own business continuity plan Apply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with Business Continuity For Dummies.

1674.23 RUR

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Webb C. How To Have A Good Day


In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be smart and savvy. But it's not always been easy to see how to apply these insights in the workplace - until now. In How to Have a Good Day, Webb explains how three big scientific ideas can help us be at our best every day. She shows us exactly how to apply this science to our plans, tasks and conversations, in step-by-step guidance that allows us to: set better priorities; make the hours go further; turn every interaction into a success; strengthen our personal impact; be resilient in the face of setbacks; and sustain our energy over the course of the day. Webb teaches us how to be at our best under pressure, and gives us specific tools to tackle common work challenges - from conflict with colleagues, to dull meetings and packed inboxes.Filled with stories of people who have used Webb's insights to boost their job satisfaction and performance at work, How to Have a Good Day is the book so many people wanted when they finished Nudge, Blink and Thinking Fast and Slow, and were looking for practical ways to apply this fascinating science to their own lives and careers. A remarkable and much needed book, How to Have a Good Day firmly delivers on its promise, showing us all how to have a lifetime of good days.

670 RUR

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Сьюзен Мэллери Falling For Gracie


Fall in love all over again with a heartwarming reader-favorite from #1 New York Times bestselling author Susan Mallery!First comes love, then comes marriage… At least, that was Gracie's plan at the ripe old age of fourteen, when she loved eighteen-year-old heartthrob Riley with a desperation that made her a town legend. Even now that she's all grown up, the locals in sleepy Los Lobos won't let her forget her youthful crush.And how can she, when she's face-to-face with Riley at every turn? The onetime bad boy has come back to town seeking respectability—but the sparks that fly between them are anything but respectable. Gracie's determined to keep her distance, but when someone sets out to ruin both their reputations, the two discover that first love is sometimes better the second time around.

403.16 RUR

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Joel Elad Facebook Advertising For Dummies


Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

1860.32 RUR

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Bruce Tulgan The 27 Challenges Managers Face. Step-by-Step Solutions to (Nearly) All of Your Management Problems


For more than twenty years, management expert Bruce Tulgan has been asking, “What are the most difficult challenges you face when it comes to managing people?” Regardless of industry or job title, managers cite the same core issues—27 recurring challenges: the superstar whom the manager is afraid of losing, the slacker whom the manager cannot figure out how to motivate, the one with an attitude problem, and the two who cannot get along, to name just a few. It turns out that when things are going wrong in a management relationship, the common denominator is almost always unstructured, low substance, hit-or-miss communication. The real problem is that most managers are “managing on autopilot” without even realizing it—until something goes wrong. And if you are managing on autopilot, then something almost always does. The 27 Challenges Managers Face shows exactly how to break the vicious cycle and gain control of management relationships. No matter what the issue, Tulgan shows that the fundamentals are all you need. The very best managers hold ongoing one-on-one conversations that make expectations clear, track performance, offer feedback, and hold people accountable. For every workplace problem—even the most awkward and difficult—The 27 Challenges Managers Face shows how to tailor conversations to solve situations familiar to every manager. Tulgan offers clear approaches for turning around bad attitudes, reducing friction and conflict, improving low performers, retaining top performers, and even addressing your own personal burnout. The 27 Challenges Managers Face is an indispensable resource for managers at all levels, one anyone managing anyone will want to keep on hand. One challenge at a time, you’ll see how the most effective managers use the fundamentals of management to proactively resolve (nearly) any problem a manager could face.

1736.88 RUR

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Nigel Povah Succeeding at Assessment Centres For Dummies


It's becoming more common for organisations to use assessment centres as part of their recruitment drive. So if you've recently been invited to one, and you're not sure what to expect or how to excel, then this is the book for you. You'll be guided through how each activity is conducted and how to prepare for each part of the selection process. You'll find expert advice on how to shine in every activity – and get the career you want. Succeeding at Assessment Centres For Dummies covers: Standing Out in Group Exercises Impressing in Oral Presentations Achieving in Analysis Exercises Performing in Planning and Scheduling Exercises Perfecting Your Approach to Psychometrics

1261.72 RUR

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Robert Allen How to Win Arguments


Originally published in 1998 and now available as an ebook.The essential guide to the ins and outs of arguments – and how to make sure you always win them.Although it is not considered polite to argue, we all do it constantly. It is our device for persuading, cajoling or bullying others into giving in to us.This vital book shows you how you can argue more effectively. Robert Allen describes all the strategies and tactics for winning an argument, and teaches you how to cope with the ploys and dirty tricks of your opponents. Discover:• what causes an argument• the different types of argument• how body language, verbal skills and relaxation techniques can help you win every time.How to Win Arguments contains everything you need to know to come out on top.

295.62 RUR

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Christine Rimmer Christmas at Bravo Ridge


She’s having his baby – again!Well, if lightning didn’t strike twice, then how could a night of passion with her former lover, Matt Bravo, leave Connie Lonnigan pregnant with his child…for the second time? They already had a beautiful little girl and they’d finally come to terms with their can’t-live-with-can’t-live-without-each-other relationship. And now this!Texas tycoon Matt Bravo had let Connie slip through his fingers five years ago and he was not about to make the same mistake again. He had to convince her that he was the man for her, now and forever. To make this a Christmas to remember – for all four of them…

344.48 RUR

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Jennifer Grappone Yelp for Business. The Quick-Start Guide to Managing Your Reviews


While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

185.88 RUR

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Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management


Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

3721.89 RUR

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Lauren Sompayrac M. How the Immune System Works


How the Immune System Works is not a comprehensive textbook. It’s the book thousands of students have used to help them understand what’s in their big, thick, immunology texts. In this book, Dr. Sompayrac cuts through the jargon and details to reveal, in simple language, the essence of this complex subject. Fifteen easy to follow lectures, featuring the uniquely popular humorous style and engaging analogies developed by Dr Sompayrac, provide an introduction to the ‘bigger picture’, followed by practical discussion on how each of the components interacts with one another. Now featuring full-color diagrams, this book has been rigorously updated for its fourth edition to reflect today’s immunology teaching and includes updated discussion of B and T cell memory, T cell activation, vaccines, immunodeficiency, and cancer. Whether you are completely new to immunology, or require a refresher, How the Immune System Works is an enjoyable way of engaging with the key concepts – you need know nothing of the workings of the immune system to benefit from this book! How the Immune System Works is now accompanied by a FREE enhanced Wiley Desktop Edition – the interactive, digital version of the book – featuring downloadable text and images, highlighting and note taking facilities, book-marking, cross-referencing, in-text searching, and linking to references and glossary terms. It is also available from CourseSmart for instant, online and offline access for studying anytime, anywhere.

3345.98 RUR

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Cowell Cressida How to Betray a Dragon's Hero


Read the books that inspired the How to Train Your Dragon films! This book will be a hit with children and adults alike. High up in the treacherous mists of the Murderous Mountains, Hiccup and the Company of the Dragonmark are in hiding. The witch's Spydragons are guarding the shores of Tomorrow - but Hiccup is determined to become King of the Wilderwest. Can Hiccup dodge the dragons and steal the King's Things back from Alvin before the Doomsday of Yule? And is there a traitor in Hiccup's camp who in the end will betray them all? How to Train Your Dragon is now a major DreamWorks franchise. How to Train Your Dragon 2 hits cinemas in Summer 2014 starring Gerard Butler, Cate Blanchett and Jonah Hill and the TV series, Riders of Berk, can be seen on CBeebies and Cartoon Network. Read all of Hiccup's exploits in the series: How to Train Your Dragon, How to Be a Pirate, How to Speak Dragonese, How to Cheat a Dragon's Curse, How to Twist a Dragon's Tale, A Hero's Guide to Deadly Dragons, How to Ride a Dragon's Storm, How to Break a Dragon's Heart, How to Steal a Dragon's Sword, How to Seize a Dragon's Jewel and How to Betray a Dragon's Hero.

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